I led a team to raise the profile of TNC in Oklahoma by collaborating with subject matter experts to translate technical information into relatable content for donors and mindful movers. For example, I worked with conservationists to craft presentations that aligned with TNC’s brand standards and represented their work for the chapter’s top corporate donors. As a member of Oklahoma’s leadership team, I shaped strategic goals, budget, and culture.

At the time of departing OETA, I had articulated the station’s brand, overhauled the website, directed a robust digital marketing strategy, managed outreach, and implemented award-winning marketing campaigns. I’m most proud of re-imagining the style and content of the station’s donor newsletter—reaching about 20,000 supporters each month. By raising awareness of informative national and local programming, I furthered the station’s mission of enriching Oklahomans’ lives through educational multi-platform media.

I was originally hired at OETA to revamp the station’s website—providing users with an easier experience that aligns with station and PBS brand standards. Through several professional development opportunities offered by PBS, I grew to understand the power of data. Since then, data informed my decisions on how to best manage and develop content for all of the station’s digital platforms.